Red Bull Canada Ltd.


File: 500-06-000780-169

Date: June 2019

The Settlement Class

All legal and natural persons (excluding minors, defined as natural persons under 18 years of age as of July 23, 2019) who were residents of Canada (including without limitation any of its provinces and territories) at any time between January 1, 2007 until July 23, 2019 (the “Class Period”) and who purchased and/or used or consumed one or more Red Bull caffeinated energy drinks (“CEDs”) in Canada during the Class Period, excluding the Released Parties (which for informational purposes only is generally comprised of Red Bull and its affiliates, employees, contractors, and other related parties).


Plaintiff alleges that Red Bull used or published certain labelling and advertising material that contained false or misleading information and failed to inform or disclose the alleged health risks associated with consuming Red Bull CEDs. Red Bull completely denies any and all wrongdoing or liability. Plaintiff and Red Bull negotiated and ultimately agreed to the proposed settlement after counsel for all parties extensively evaluated the facts and law relating to this case, and took into account a variety of factors such as the burdens and expense of the lawsuit, and the risk and uncertainty of litigation.

Members of the Settlement Class who do not opt out may qualify for compensation under the proposed settlement.

Although Red Bull denies any wrongdoing or liability, to avoid the distraction of litigation, Red Bull has voluntarily amended and updated its marketing and labeling directed at Canadian consumers and agreed to settle the Action.

Plaintiff and Class Counsel believe that the settlement is in the best interest of the Settlement Class.

As part of the settlement process, the Class Action will be authorized by the Court for settlement purposes only.

The settlement is ultimately subject to the Court’s approval. Compensation will only be issued if the Court grants final approval to the Settlement and after the time for appeals has ended and any appeals are resolved. Please be patient.

What The Settlement Provides

Red Bull has agreed to pay the total amount of $850,000 (the “Settlement Fund”) to settle the Action. If the proposed settlement is approved, the Settlement Fund will be used to: (a) compensate Settlement Class Members who timely submit valid Claim Forms; (b) pay all costs and expenses related to the settlement including without limitation the costs of the Claims Administrator (as defined in the Settlement Agreement) and Plaintiff’s Class Counsel’s fees (not to exceed $250,000 plus applicable taxes, plus Class Counsel costs and disbursements not to exceed $15,000 (subject to the Court’s approval); and (c) pay the Plaintiff an honorarium of $5,000 (subject to the Court’s approval).
Only Settlement Class Members may qualify to receive compensation under the proposed settlement as described in this Notice.

How to qualify for compensation

Settlement Class Members will be able to submit claims for compensation for a period of thirty (30) calendar days (the “Claims Period”) until the Claim Form Due Date (to be determined by the Court). To participate, you must sign up to receive notice of the Claims Period by submitting your e-mail address on the Settlement Web Site by no later than 5:00 PM Eastern on October 14, 2019. The Claims Administrator will send an e-mail to the e-mail address you provide alerting you that the Claims Period is open and advising you of the Claim Form Due Date.

To qualify for compensation, a Settlement Class Member will be required to: (a) within the Claims Period, submit a valid and complete Claim Form, attesting under penalty of perjury where and when he/she purchased and/or used or consumed such Red Bull CEDs in Canada between January 1, 2007 and July 23, 2019. Each Settlement Class Member may submit only one (1) Claim Form. Each Settlement Class Member who timely submits a valid Claim Form will receive payment from the Claims Administrator appointed by the Court of an equal amount up to a maximum of $10.00 per Settlement Class Member regardless of the number of Red Bull CEDs purchased and/or used or consumed by such Settlement Class Member. Under the terms of the settlement, certain conditions may lead to Settlement Class Members with valid claims receiving less than this amount. For example, the compensation available to Settlement Class Members will be reduced proportionately among all Settlement Class Members with valid claims if the total amount of eligible claims exceeds the Settlement Fund minus the costs and expenses of the settlement described in the Settlement Agreement, and summarized in (b) and (c) above.

In order to receive any compensation from the settlement, a Settlement Class Member must have a valid e-mail address and a bank account capable of receiving payments via Interac e-transfer, as e-transfer is the only method through which compensation will be sent. Compensation can only be collected for a period of thirty (30) days after the e-transfer is sent.


Velvet Payments Class Action Services​
5900 Andover Ave. Suite 1
Montreal, Quebec
H4T 1H5


Phone: 1-888-770-6892

Class Counsel​
Me Joey Zukran
276 Saint-Jacques Street, Suite 801
Montreal, Quebec
H2Y 1N3


Phone: (514) 379-1572

Available Documents